Linear TV Networks vs Streaming Platforms: The Shift of Competition and the Next Generation of New Content, within the Context of Global Content Consumption and Innovation

Linear TV networks have long been recognized as traditional television formats, relying on regularly timed shows via satellite. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, Disney+, and Apple TV+ serving as leading platforms. As digital engagement shift, rivalry between broadcast stations and streaming servic

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